15 social media post ideas to improve your insurance marketing /details 

Every insurance agent’s marketing plan should include social media, but coming up with content to publish can be difficult. We created this list of 15 social media post ideas so that you may start using them right away.

To provide you actual examples of what these postings look like, we invited some organisations who are excelling on social media to contribute. Look them up.

1. An employee profile or highlight

Making a personal connection with your clientele is a terrific method to develop relationships with them. People enjoy other people because we are social beings.

To establish connections with your audience and others who notice your postings, share pictures and interesting team member data. Independent agents are distinguished by their personal connections, and this kind of post strengthens your competitive advantage.

With this article, ECI Insurance does a terrific job celebrating one of their employee’s birthdays:

“By highlighting our employees, it shows the customer that we value our employees and that they are real, everyday people.” – ECI Insurance

2. Share a client testimonial

Client testimonials improve staff morale by reaffirming their work matters. They improve loyalty because the action of providing positive feedback makes the customer feel even better about the service you provide.

And, if you share the testimonial publicly and thank the client, you can both demonstrate appreciation and share what you do well with other clients and prospects.

Best practice: Only share testimonials from customers that have given you permission to share their name publicly.

3. An educational video

Video is quickly taking over as the dominant format on social networking. In fact, 54% of customers want to see more video content from a brand or company they support, according to Oberlo.

Videos are a great resource for concisely and visually simplfying issues that can be complicated, like insurance. You may make a video about specific coverages, offer useful advice, or respond to frequently asked questions.

Don’t stress if you don’t have the equipment or space, all you need is a phone and helpful information. Personality and humor help too. Here’s a great example from Hutsenpillar Insurance.

“An educated consumer is a better client because you are subconsciously training them that price is not everything.” – CJ Hutsenpillar

4. Behind-the-scenes video

Two video ideas in a row? That’s right. Video does so much to improve engagement that it is worth back-to-back mentions. A behind-the-scenes video is a fun way to give your followers a glimpse into the day-to-day operations of the business.

These types of videos allow you to show off the culture and atmosphere of the office and offer a nice break from your more insurance-focused posts. Do you do something special to celebrate team birthdays? Have a unique morning coffee ritual? Shoot a video and share it with your followers.

“There has never been a time in history where you can capture so much attention…. for FREE! Social media is the new TV, Yellow pages etc. For Great Park Insurance, it all starts with social media marketing.” – Great Park Insurance

5. Share a fact or statistic

People have short attention spans, so shorter posts tend to perform better than long paragraphs. A fact or statistic is a great way to educate and inform your clients on a particular insurance topic.

You can do this through an image or even just a simple text post. These are quick, straightforward and easily digestible.

Here’s an example: Most people aren’t aware their homeowner’s policy doesn’t cover flood damage, so what better way to educate them than a statistic on flood damage. This might even lead to a cross-sale opportunity.

6. Third-party content

Your clients will quickly become disengaged from your social media if all you do is talk about yourself. What else can you share? Valuable content from other companies or publications like Forbes, local newspapers or your carrier(s).

You can post articles, podcasts, or videos covering everything from health tips, life tips or insurance-specific content. A good rule of thumb to have at least 50 percent of your content come from others.

7. Pets, pets and more pets

Who doesn’t like seeing photos of pets? Social media is meant to be social, so join in on the fun and share photos of your employees’ pets. You can then ask your followers to share photos of their pets in return.

8. Contact info

You might think a post about your contact information isn’t all that engaging, but it’s valuable for a couple of reasons. Not everyone will have your contact information saved and they may not realize it until they need it.

Providing your contact information can come in handy in an emergency. If you are aware of severe weather approaching the area, share a post that gives your followers what they need to contact you. 

9. Share listings from a local real estate agent

If you’re like most agents, you have great referral partners in the real estate/mortgage industry. Adding their listings to your social media content is a great way to build some goodwill with them and it creates more opportunities to break up your posts away from insurance-related content. 

10. Run a contest

Holding a contest is a great way to engage your followers and have some fun in the process. One great example is to hold a contest for a date night package with movie tickets and a gift card to a local restaurant.

Encourage your followers to tag and mention their significant others to increase their chances of winning. As an additional benefit, you could have the restaurant share the post to increase the amount of people it reaches.

11. Re-share or comment on a commercial client’s post

Re-sharing a commercial client’s post is a great way to strengthen that relationship and get in front of other potential commercial clients.

You’ll never be top of mind if you aren’t in front of your prospects. This is an easy and quick way to do that without a sales pitch.

12. Pre-recorded videos

Pre-recorded videos can be used to answer commonly asked questions, give timely advice or provide information about how to handle a claim.

You can choose a specific topic, such as auto insurance, or invite your clients and prospects to suggest topics they want to learn more about. Check out this great video from JAG Insurance advising business owners on business income insurance and hurricanes.

“Videos are the crux of our marketing. It’s the best way to provide our audience with up-to-date information and is more engaging than reading an article. We understand that insurance isn’t exactly considered engaging. That’s why we deliver insurance education in the most entertaining way possible while showcasing our personalities.” – JAG Insurance

13. Share pictures highlighting your favorite local charity

If you are like many agencies, you already give back to your community. This provides great content to post on social media. Displaying the impact you are making locally is a great way to connect with clients and prospects and to provide additional support to causes you care about.

You can take this a step further by creating a donation matching program with your staff and sharing information about the causes your team supports.

14. Highlight a community student or athlete

How exactly does this post benefit you? Many of your clients likely have children and highlighting their achievements helps strengthen that relationship.

To get in front of even more people, ask your followers who else you should highlight and ask them to mention or tag their friends who also have children.

15. Share your blog

You may already be posting a link to your blog when a new post goes live, but are you getting as much engagement from it as you could be? Here’s an idea. The week before a new blog post goes live, post about the topic to tease the blog and increase interest.

If the blog post is “10 questions to ask before purchasing a homeowner’s policy”, you could post one of the questions to get your network’s attention. A few weeks after the post goes live, don’t be afraid to share the link again. Chances are many of your followers didn’t see it the first time.

Take smaller pieces of the blog—images, stats, quotes, video—and share them separately. You likely spent a good amount of time on the content and it will be valuable long after the blog is published. Below is an example of how Paradiso Insurance shares their blogs through social media.

“Social media is a part of our renewal strategy, so it plays a huge role in keeping in front of clients along with providing a tremendous amount of data that we use to improve our customer experience.” – Chris Paradiso